WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
The WARC Media Awards’ Effective Channel Integration category rewards result-boosting comms architecture. While media-multiplier logic tells us that messages spanning multiple channels are likely to reach more people and grab more of their attention, some of the 2020 Media Awards winners went one step further. They showed that well-orchestrated channel integration has the power to engage consumers on a deeper level: empowering them, spurring them into action and even giving rise to movements.