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A new not-for-profit accelerator supported by retail majors Tesco, Sainsbury’s, Waitrose and Ocado has launched in the UK. Titled ‘ADD Psalt’, the programme aims to bring more diversity to the food and drink sector. ADD Psalt wants to build a more inclusive food and beverage industry by helping Black entrepreneurs develop, scale, and commercialise food and drink brands for mainstream retail. Backed by retail heavyweights Tesco, Sainsbury’s, Waitrose and Ocado, the accelerator will offer £46,000-worth of support to Black-owned businesses, and ultimately, help ‘bridge ethnic and socio-economic gaps’ amongst founder-led brands. FMCG market not diverse enough The Black Lives Matter movement, amongst others, has helped build awareness around diversity and inclusion. ....