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This startup is eliminating FMCG distribution problem and digitising kiranas, smaller brands Delhi-based startup Creando is a distribution aggregator platform that acts as a one-stop solution for GT/Kiranas, by not only providing the entire basket of products but also enabling them through sales training and technology. 0 claps Share on Arshad Siddiqui, Tanvi Chopra, and Shahzad Siddiqui, who held multiple senior executive roles at Rasna, realised one thing while working there - companies need people who can take the onus of their marketing distribution and numbers. “We realised the distribution space is highly unorganised and unprofessional, and there was a huge gap between the company and the channel partners. That’s how our distribution division came into picture,” says Tanvi. ....
This startup is eliminating FMCG distribution problem and digitising kiranas, smaller brands yourstory.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yourstory.com Daily Mail and Mail on Sunday newspapers.