This startup is eliminating FMCG distribution problem and digitising kiranas, smaller brands Delhi-based startup Creando is a distribution aggregator platform that acts as a one-stop solution for GT/Kiranas, by not only providing the entire basket of products but also enabling them through sales training and technology. 0 claps Share on Arshad Siddiqui, Tanvi Chopra, and Shahzad Siddiqui, who held multiple senior executive roles at Rasna, realised one thing while working there - companies need people who can take the onus of their marketing distribution and numbers. “We realised the distribution space is highly unorganised and unprofessional, and there was a huge gap between the company and the channel partners. That’s how our distribution division came into picture,” says Tanvi.