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Is sugar substitute allulose too good to be true?

Allulose occurs naturally in raisins, figs and other foods but not in quantities large enough to be commercially viable. Splenda-maker Tate & Lyle pioneered a way to produce allulose at scale at its U.S. headquarters in Hoffman Estates. The ingredient s potential has intrigued companies before, but an FDA ruling two years ago changed the game.
Allulose, it said, can be excluded from added sugar counts on nutrition labels. Since that ruling, about 120 new products using allulose have hit the U.S. market, including a Kashi cereal and Fairlife ice cream, according to Mintel data provided by Tate & Lyle. Before that, only about three products with allulose were launched per year. Chicago-based Oreo-maker Mondelez is evaluating how allulose might fit into its sugar-reduction categories, too. Allulose is also sold directly to consumers, in products like Wholesome s Allulose Zero Calorie Sweetener and Splenda Allulose. ....

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How Hu's CEO prepped the company for a Mondelez deal

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Mondelez said Tuesday that it acquired paleo chocolate brand Hu, taking complete ownership after making a minority investment in the brand in 2019.
CEO Mark Ramadan, who agreed to join Hu not long after Mondelez s initial investment, told Insider that he helped the founders make several changes that made the brand more appealing to Mondelez for a larger relationship, including expanding its product lineup and putting national retailers at the center of its expansion plans.
Ramadan said also he used his experience creating and selling high-end condiment brand Sir Kensington s to Unilever as he and Hu s co-founders devised a new strategy for the company. ....

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