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Allulose occurs naturally in raisins, figs and other foods but not in quantities large enough to be commercially viable. Splenda-maker Tate & Lyle pioneered a way to produce allulose at scale at its U.S. headquarters in Hoffman Estates. The ingredient s potential has intrigued companies before, but an FDA ruling two years ago changed the game. Allulose, it said, can be excluded from added sugar counts on nutrition labels. Since that ruling, about 120 new products using allulose have hit the U.S. market, including a Kashi cereal and Fairlife ice cream, according to Mintel data provided by Tate & Lyle. Before that, only about three products with allulose were launched per year. Chicago-based Oreo-maker Mondelez is evaluating how allulose might fit into its sugar-reduction categories, too. Allulose is also sold directly to consumers, in products like Wholesome s Allulose Zero Calorie Sweetener and Splenda Allulose. ....