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The Australian Red Cross launches its first brand campaign in a decade

The Australian Red Cross launches its first brand campaign in a decade
April 19, 2021 10:15
In 2020, the Australian Red Cross experienced the highest demand for its aid since World War II, and as a result the organisation has launched its first brand campaign in a decade to educate Australians on the help it can give in all kinds of crises.
The animated spot, the first from DDB Sydney since it took on the organisation’s creative account last year, and features an original track from artists Kate Miller-Heidke and Keir Nuttall.
The ad follows a man who experiences all possible crises on in his local neighbour hood and tries to help but doesn’t know where to start until the Australian Red Cross steps in. ....

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Australian Red Cross launches first brand campaign in almost a decade via DDB Sydney

Australian Red Cross launches first brand campaign in almost a decade via DDB Sydney
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

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Dulux launches new 'Change Starts Here' brand campaign via DDB Melbourne

April 1 2021, 5:45 pm | BY Ricki Green | No Comments
Dulux has revealed a new brand campaign, Change Starts Here, illustrating that something as simple as a lick of paint has the power to create change in one’s life, in this coming-of-age story.

The campaign, the first from DDB Melbourne, taps into the emotional power of change, following a girl on her change-filled journey from growing up in the country to life in the big city.
Says Anthony Moss, ECD, DDB Melbourne: “If you’ve ever painted something yourself, from a wall to a fence to a mailbox, you know the sense of rejuvenation and optimism that tin of Dulux can bring. Our new campaign leans into that authentic human truth to remind Australians of the power and impact of paint. And that change is always in your hands.” ....

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Webrazzi Dijital 2021'in ilk tur konuşmacıları belli oldu
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Things can change in a heartbeat in HeartKids' latest campaign via DDB Sydney

January 13 2021, 12:41 pm | BY Ricki Green | 8 Comments
When you find out you’re going to be a parent, you’re filled with hopes and dreams for your child. When you find out they have a heart condition, you’re left with just one: that they’ll make it. This is the reality for the parents of the eight Aussie babies born with CHD every day.

HeartKids is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign by DDB Sydney.
With CHD affecting 1 in 100 babies (one born every three hours), the multi-channel campaign captures the emotional and physical impact a diagnosis can have on Australian families. ....

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