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Leeds wellbeing company secures further investment


by Stephen Chapman
Hero has raised an additional £825,000 in funding from NBPIF - Mercia Equity Finance.
It comes 18 months after a £1.3m fundraise to support the Leeds firm’s growth overseas.
This latest investment is to enhance its software platform and develop its marketing strategy.
Hero was launched in 2018 by Joe Gaunt, the former UK Managing Director of WeWork. It was established to help organisations to deliver tailored health and wellbeing programs, ranging from coaching and training, to medical screening and nutrition advice.
Central to this, is its Navigator platform, which can track the impact of different wellbeing activities on individuals and overall business performance, whilst also measuring the return on investment.  ....

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Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19? – Econsultancy


December 16th 2020
14:24
How will data, its role in advertising and marketing, and the relationship that businesses have with it evolve in 2021?
Earlier in the month, we took a specific look at the issue of third-party tracking cookies and how their ongoing demise is likely to impact measurement, ad targeting and attribution in 2021. But what other data trends are likely to come to the fore next year? How will the ongoing Covid-19 crisis and the way that brands respond to it impact the usage of data? And what about automation, artificial intelligence and the emergence of new tools?
We speak to a number of experts in data, analytics and advertising to find out what they see on the horizon for 2021. ....

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Half of Brits opt out of turkey this Christmas: sustainable food, relaxation and gifts with purpose on the menu this year: Readly


Half of Brits opt out of turkey this Christmas: sustainable food, relaxation and gifts with purpose on the menu this year: Readly
STOCKHOLM, Dec. 15, 2020 /PRNewswire/
Despite the announcement of restrictions lifting over the festive period, over a third of us have decided to say goodbye to an indulgent Christmas and opt for a low-key, at home celebration, with relaxation, reading, family favourite foods and sustainable gifts top priority.
One in four people are looking forward to not travelling anywhere for Christmas this year, with one in five planning a virtual gathering and a third of us avoiding the pre- Christmas crowds altogether by doing all their shopping online. ....

United Kingdom , Ranj Begley , Kate Tegelaars , Kimberly Wyatt , Celebrity Masterchef Winner , Pussycat Doll , United Kingdom Managing Director , Chief Content Officer , Gift Card , Opinion Matters , Readly United , Kimberly Sustainable Stress Less , ஒன்றுபட்டது கிஂக்டம் , ரஞ்ச் பிச்சை , கிம்‌பர்லீ வையட் , பிரபல மாஸ்டர்கெஃப் வெற்றி , புஸ்ஸிகேட் பொம்மை , ஒன்றுபட்டது கிஂக்டம் நிர்வகித்தல் இயக்குனர் , தலைமை உள்ளடக்கம் அதிகாரி , பரிசு அட்டை , கருத்து விஷயங்கள் , கிம்‌பர்லீ நிலையான மன அழுத்தம் குறைவாக ,