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How to keep your marketing GDPR compliant 11 Dec 2020
In partnership with the UK Domain, we explain how to keep your business marketing GDPR compliant, whichever modes of communication you use
The General Data Protection Regulation (GDPR) likely impacts most of your staff, but marketing is one of the departments which has the most direct contact with customers meaning it’s an area more likely to encounter the legislation day-to-day.
It seems that the lack of understanding when it comes to GDPR within the marketing industry is worrying. The Chartered Institute of Marketing (CIM)’s report, Whose data is it anyway?, found that 41 per cent of marketers admit to not fully understanding both the law and best practice around the use of customers’ personal data.
Everything you need to know about data gathering, protection, storage and use under GDPR 11 Dec 2020
In partnership with the UK Domain, we explain everything you need to know about data gathering, storage, protection and use under GDPR
Since its introduction in May 2018, we’ve learned that the General Data Protection Regulations (GDPR) is a broad topic with many facets.
Where does a business begin if they want to grapple with the intricacies of the regulations? We’ll make a start by breaking them down for you.
GDPR is based around seven key principles:
Lawfulness, fairness and transparency
Accountability
Some of these come into play more than others, but they all weave together and each principle is important. As long as you’re following these when you’re gathering and processing data, you’ll remain compliant.