How to keep your marketing GDPR compliant 11 Dec 2020 In partnership with the UK Domain, we explain how to keep your business marketing GDPR compliant, whichever modes of communication you use The General Data Protection Regulation (GDPR) likely impacts most of your staff, but marketing is one of the departments which has the most direct contact with customers meaning it’s an area more likely to encounter the legislation day-to-day. It seems that the lack of understanding when it comes to GDPR within the marketing industry is worrying. The Chartered Institute of Marketing (CIM)’s report, Whose data is it anyway?, found that 41 per cent of marketers admit to not fully understanding both the law and best practice around the use of customers’ personal data.