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Garnier highlights Indonesia waste problem with new one-minute advert

Garnier highlights Indonesia waste problem with new one-minute advert
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Garnier Urges Indonesians to Take One Green Step to Save the Planet This Ramadan

Creative 89 Add to collection Actors Joe Taslim and Mikha Tambayong feature in film from M&C Saatchi Indonesia One Green Step is all it takes to reverse the effects of climate change; a message that M&C Saatchi Indonesia has brought to life with its 1-minute countdown film for Garnier s #OneGreenStep campaign. The campaign is a part of Garnier s 2025 goals to radically reduce the global impact on the environment, pledging that all its products will be manufactured without the use of so-called non-recycled plastic (Virgin Plastic), and converting all its factories to be carbon neutral. Highlighting the urgency of action towards climate change, the one-minute film shows how swiftly the planet is degenerating and the urgency of action required from everyone to play a part in reversing its ill effects.

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Garnier green beauty initiative aligns with global consumer sustainability goals for 2021

A Garnier-commissioned international survey found 81% of global consumers want to be more sustainable in 2021 and 44% expect brands to facilitate this (Getty Images) Sustainable living and environmental actions are top of the agenda for consumers across the globe in 2021, proving the importance of green beauty offerings, says L’Oréal’s Garnier president. At the end of last year, Garnier commissioned an international consumer survey via Opinion Matters to investigate global consumer attitudes towards sustainability and find out what 2021 resolutions they would be prioritising. The One Green Step survey was conducted amongst 18,123 respondents from eight countries – UK, France, Germany, UAE, India, Indonesia, USA and Brazil – between December 4 and December 17, 2020.

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Garnier s One Green Step Report Shows a Spiking Global Interest in Sustainability

Did you make a New Year s resolution for 2021? Did it have anything to do with being more environmentally conscious? Chances are that answer is yes, according to Garnier. The hair and skin-care brand and its Green Beauty initiative have just released a massive report that shows just how much the global mindset is progressing when it comes to sustainability. The One Green Step Report, as Garnier describes, is a large-scale piece of research… revealing the scale of the shift towards environmentally-focused resolutions in 2021. By the looks of the research, it appears the monstrosity of 2020 convinced more than a few people to become more eco-friendly.

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