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Amazon's advertising business booms in pandemic


Amazon’s advertising business booms in pandemic
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Ever since COVID-19 pandemic struck and people are forced to stay at homes, they are opting for online shopping. As such, online shopping conglomerates have earned significant business in 2020. Similar is the case with Amazon. The COVID-19 pandemic situation put Amazon on track for the first quarter of $100 billion and also simultaneously boosted the advertising section of Amazon. 
With more merchants filling in Amazon’s vast marketplace, brands are fighting hard to stand out in front of the buyers and are spending bulk on advertisements. This resulted in the boost of Amazon’s “other” business unit, comprising mostly of its advertising businesses. The advertisement section of Amazon is growing rapidly more than the retail sector, cloud computing and Amazon Prime subscription divisions. ....

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Amazon.com, Inc. (NASDAQ:AMZN), Google Inc. (NASDAQ:GOOG) - Amazon Is Grabbing Google's Online Advertising Share: FT


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Amazon.com, Inc (NASDAQ: AMZN) is on course for $100 billion in quarterly revenue as the pandemic has led to an online shopping surge, the Financial Times reports.
As shoppers have flocked online, Amazon has also seen a boost in advertising revenue. According to FactSet, the e-tailer is on track to post $21 billion revenue from the other unit in 2020, FT noted.
What Happened: The “other” unit mostly comprises Amazon’s ads business. Expected revenue of $21 billion puts Amazon’s “other” unit on track for 47% year-over-year growth, which will surpass growth from retail, cloud computing, and Prime subscription divisions.
“I don’t think there’s enough recognition for just how big of an advertising business Amazon is on the way to creating,” said Andrew Lipsman, principal analyst at eMarketer. ....

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