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Jeep travels to isolated, peaceful coordinates in new Jeep Compass


Jeep travels to isolated, peaceful coordinates in new Jeep Compass
August 4, 2021 9:21
The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates.
In one of the 30 second spots, a family relaxes on a peaceful beach alone together.
In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard.
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All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass.
Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide” ....

Digby Hogan , Tony Driver , Kevin Flynn , Cian Kenny , Samantha Lorenzi , Rachel Semmens , Brad Hill , Erik Williamson , Justin Mcmillan , Anick Wolff , Jack Thompson , Kali Bateman , Adam Slater , Chay Orourke , Josh Collins , Emma Shaw , Sean Cummins , Kara Brumfit , Stefan Jose , Digital Social Agency , Media Agency , Production Company , Creative Agency , Jeep Compass , Jeep Australia , Marketing Manager ,

Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners

Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners
campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.

Digby Hogan , Tony Driver , Kevin Flynn , Cian Kenny , Samantha Lorenzi , Rachel Semmens , Brad Hill , Erik Williamson , Justin Mcmillan , Anick Wolff , Kali Bateman , Adam Slater , Chay Orourke , Josh Collins , Emma Shaw , Sean Cummins , Stefan Jose , Kara Brumfit , Production Company , Creative Agency , Tom Noble , Jeep Australia , Jeep Compass , Marketing Manager , Cummins Partners , Creative Officer ,

'It's two steps forward, 10 steps back'


Story and photographs by Kara Fox, CNN
Niamh Burns is organizing a special 20-year reunion for her schoolmates this year. But while the accomplishments of the “Courageous Classes of 2001” are worth celebrating, the date they are commemorating is not.
Over the course of 12 weeks in 2001, Burns and the other pupils at north Belfast’s Holy Cross Girls’ primary were subjected to a barrage of abuse from a group of loyalist Protestants blocking their path to the school gate.
The unrest, reported on globally at the time, began during the last week of the summer term, before violence exploded on the children’s return to school in the fall. An angry mob threw urine-filled balloons and, eventually, a pipe bomb as children some as young as five ran the gauntlet each day to get to class. ....

Irish Sea , Ireland General , United Kingdom , Northern Ireland , Republic Of Ireland , Conor Maskey , Niamh Burns , Kara Fox , Gemma Mccabe , Belfast Ardoyne , Martin Kelly , Boris Johnson , Catholic King James , King William , Catholic Ardoyne , Belfast Castle , Sinn Fein , Billy Hutchinson , Lauren Mcareavey , Gareth Mulvenna , Gerry Mccabe , Emma Shaw , Progressive Unionist Party , Northern Ireland Youth Forum , Warnermedia Company , Northern Ireland Assembly ,