Jeep travels to isolated, peaceful coordinates in new Jeep Compass
August 4, 2021 9:21
The campaign focuses on showing isolated, tranquil locations, each identified only by coordinates.
In one of the 30 second spots, a family relaxes on a peaceful beach alone together.
In another, a couple returns from hiking, chatting to each other, as the wind blows and birdsong can be heard.
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All of the locations featured can be reached using the 4×4 capabilities of the Jeep Compass.
Adam Slater, associate creative director at Cummins & Partners, said: “When we looked at compact SUV advertising, we noticed a lot of the same features, music tracks and scenarios being played out ad nauseum. So we decided in order to be distinctive, we’d bring viewers into a true, realistic moment of escapism that no other car in this category can provide”
Jeep change the coordinates of SUV advertising in new Compass campaign via Cummins&Partners
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Story and photographs by Kara Fox, CNN
Niamh Burns is organizing a special 20-year reunion for her schoolmates this year. But while the accomplishments of the “Courageous Classes of 2001” are worth celebrating, the date they are commemorating is not.
Over the course of 12 weeks in 2001, Burns and the other pupils at north Belfast’s Holy Cross Girls’ primary were subjected to a barrage of abuse from a group of loyalist Protestants blocking their path to the school gate.
The unrest, reported on globally at the time, began during the last week of the summer term, before violence exploded on the children’s return to school in the fall. An angry mob threw urine-filled balloons and, eventually, a pipe bomb as children some as young as five ran the gauntlet each day to get to class.