A more recent highlight occurred in 1972 when the American Hereford Association bestowed on Morse and fellow auctioneer Ham Hamilton the title of “Master Salesman.” Morse acknowledges the honor meant a great deal to him. “I’m pretty emotional. I laugh, I cry, I do it all. I pretty much did it all that day,” The distinction that seems to please him most, however, is the annual invitation from John Wayne to preside over his production sale (the sale of breeding stock produced during a given period, usually a year) at the Duke’s 26 Bar Ranch in Arizona. Morse, who likes Wayne’s political views, likes show business, and likes “being on the inside,” admits he gets a thrill out of the fact that he and the Duke are now good personal friends. Hell, who wouldn’t?
Furniture World News By Nic Ledoux on 4/19/2021
Luxury mattress manufacturer Shifman Mattresses recently honored four retail partners for sales growth and perseverance through a year of pandemic challenges.
Shifman’s annual retailer awards recognizing top sales performance for 2020 include the Platinum Achievement Award given to Paul Rich & Sons (Pittsfield, Mass.) and Brielle Furniture (Sea Girt, N.J.); the Gold Achievement Award given to Bragg’s of Huntsville (Huntsville, Ala.); and the Silver Achievement Award given to Willis Furniture & Mattress (Virginia Beach, Va.). This is the first year two retailers earned the Platinum award.
“Always a distinct pleasure to recognize our retail partners, this year is particularly gratifying because we know how challenging it was professionally and personally to not only survive but, for these retailers, thrive through COVID shutdowns and unpredictability,” said Shifman Pr