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Madison Media acquires Crow’s Nest in Kolkata TRENDING TODAY One of India’s largest homegrown communication groups Madison World has acquired a Kolkata-based full-service digital agency, Crow’s Nest. The acquisition agenda Madison World founded in 1988 by the ad veteran Sam Balsara has been a leading and possibly the only formidable indigenous player in the competitive Indian advertising market that has been mostly led by global networks like WPP, Publicis, IPG, Havas among others. As per Vikram Sakhuja, partner and group CEO, Madison Media, “the acquisition would help grow the group’s overall digital practice in Kolkata Office and for Eastern India market, and also add considerable heft to Madison’s social, content and creative agenda.”

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