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The content landscape has changed and brands need to adapt – but how?


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Dentsu puts forward how brands need to adapt to continue growing
The last 12 months have accelerated many changes in content generation that were already well under way. As a result, 85% of marketers know they need to transform for the long term to align with the current climate. But how?
The content landscape has been experiencing changes that have been bubbling below the surface for a number of years, only to be escalated by Covid-19 and shoot rapidly straight to the attention of chief marketers. Many of these changes are not transient or knee-jerk reactions to the global pandemic, and marketers are realizing that they need to adapt their strategies to continue to engage their markets and deliver the required ROI. By ....

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Dentsu survey signals marketer shift to creative and centralized solutions


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Dentsu releases report that looks at marketing trends post-pandemic
Dentsu International has shared its latest report, 2021: The Year of Brand Consistency, Efficiency and Agility, which looks into how the pandemic has accelerated marketers’ content production plans.
To inform the report, Dentsu conducted a survey across 200 marketing decision-makers in the UK and US to understand the current marketing climate and how the pandemic had contributed to its changes. ....

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