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Dentsu puts forward how brands need to adapt to continue growing
The last 12 months have accelerated many changes in content generation that were already well under way. As a result, 85% of marketers know they need to transform for the long term to align with the current climate. But how?
The content landscape has been experiencing changes that have been bubbling below the surface for a number of years, only to be escalated by Covid-19 and shoot rapidly straight to the attention of chief marketers. Many of these changes are not transient or knee-jerk reactions to the global pandemic, and marketers are realizing that they need to adapt their strategies to continue to engage their markets and deliver the required ROI. By exploring the
Former iPod, Apple Music creative director joins Impossible Foods - General Discussion Discussions on AppleInsider Forums
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Former iPod, Apple Music creative director joins Impossible Foods
appleinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from appleinsider.com Daily Mail and Mail on Sunday newspapers.
February 2021 669 The winners of the seventh Creative Tourism Awards, created by the World Creative Tourism Network to reward projects and destinations around the world that are committed to tourism, have been announced. In the wake of new economies, creative tourism offers a sustainable model of tourism that meets the new demand of travellers in terms of authentic and creative experiences while generating a value chain on the territories and local communities. In order to foster the good practices of creative tourism, these awards foster authenticity, innovation and sustanability. The international jury of the Creative Tourism Awards, composed of international experts in tourism marketing and creative economy, assumed the heavy task of selecting the winners among a total of 184 applicants from 37 countries. The main criteria were the use of creativity to design unique experiences and to create an ecosystem at a local scape.
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Dentsu s Brave New Normal report examines consumer-driven trends and brand opportunities created by a post-covid world.
Global creative agencies including Dentsu McGarryBowen, Isobar & 360i showcase inspiration for marketers to secure post-covid growth
Brave New Normal: Dentsu Creative trends 2021 is a report exploring consumer-driven trends that provide businesses and brands with new opportunities created by a post-covid world of accelerated change. The report is filled with examples of idea-led experiences that signal how marketers can secure growth in 2021 and beyond - download it now.