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How unconscious forces control our actions By Magda Osman30th May 2021 Subliminal messaging and nudge psychology lead us to believe that we can be influenced without us realising, but just how powerful is our unconscious mind? Sometimes when I ask myself why I ve made a certain choice, I realise I don t actually know. To what extent we are ruled by things we aren t conscious of? – Paul, 43, London Why did you buy your car? Why did you fall in love with your partner? When we start to examine the basis of our life choices, whether they are important or fairly simple ones, we might come to the realisation that we don t have much of a clue. We might even wonder whether we really know our own mind, and what goes on in it outside of our conscious awareness. ....
What keeps consumers hooked on high sugar soft drink? Advertising, of course. But why are some consumers more adept at ignoring these cues than others? ....