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A History of Barcodes, and Looking Ahead
Barcodes have been completing transactions and making inventory organization a breeze since the 1970s.
A little over 50 years ago (March 31, 1971), leaders from the biggest names in commerce came together and transformed the global economy forever by developing the Global Trade Item Number (GTIN). This numerical code uniquely identifies every single product and is the core of the barcode, the most important supply chain standard in history. Today, the barcode is scanned over six billion times every day and remains one of the most trusted symbols in the world.
History of The Barcode
Before the barcode was introduced, managing inventory from label to self to checkout was time consuming and manual. Not only was this process inefficient, but there was also plenty of room for human error.
One of the most pressing challenges in achieving a circular economy for packaging is to improve the sorting of post-consumer waste by accurately identifying recyclable packaging, resulting in more efficient and higher-quality recycling. ‘The current low EU recycling rates are mainly related to lack of infrastructure/collection schemes and consumer participation, next to inefficient sorting,’ says Gian De Belder, technical director of packaging sustainability at Procter & Gamble. ‘We want to bring the solution for the latter.’
‘Effective sorting of waste is a barrier to wider recycling of packaging materials in Europe,’ agrees Silviu Popovici, CEO of PepsiCo Europe. ‘This industry-wide challenge can only be resolved by working together for a system-wide solution.’
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Presently, it is near impossible to accurately estimate the number of products traded across global markets, and even more so to understand how many of them have unique identifiers and find each product’s history and associated details. Data inconsistencies lead to costly workarounds and manual alternations. For businesses, this can be harmful to operations and complicate supply chains. And for consumers, this lack of clarity can lead to a reduced or total lack of trust.
For us as a wholesaler, consumer trust is everything and it has become increasingly relevant in recent years, a shift heightened even further by the global COVID-19 pandemic, with trends in society and digital media leading to an increased demand for transparency. To bridge those challenges, we have been working intensively on a series of global projects for the past two years with GS1 and other members of The Consumer Goods Forum behind the Product Data Coalition.