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Holy Grail of a circular economy


One of the most pressing challenges in achieving a circular economy for packaging is to improve the sorting of post-consumer waste by accurately identifying recyclable packaging, resulting in more efficient and higher-quality recycling. ‘The current low EU recycling rates are mainly related to lack of infrastructure/collection schemes and consumer participation, next to inefficient sorting,’ says Gian De Belder, technical director of packaging sustainability at Procter & Gamble. ‘We want to bring the solution for the latter.’
‘Effective sorting of waste is a barrier to wider recycling of packaging materials in Europe,’ agrees Silviu Popovici, CEO of PepsiCo Europe. ‘This industry-wide challenge can only be resolved by working together for a system-wide solution.’ ....

Rheinland Pfalz , United States , City Of , United Kingdom , Larry Logan , Pepsico Europe , Silviu Popovici , Michelle Gibbons , European Brands Association , Ellen Macarthur Foundation , Procter Gamble , Gian De Belder , New Plastics Economy , Digimarc Barcode , Global Trade Item Number , European Brands , Green Deal , Extended Producer Responsibility , Labels Amp Labeling , Abel And Package Printing Industry , ரைன்லேண்ட் ப்ஃப்யால்ஸ் , ஒன்றுபட்டது மாநிலங்களில் , நகரம் ஆஃப் , ஒன்றுபட்டது கிஂக்டம் , லாரி லோகன் , பெப்சிகோ யூரோப் ,

PACCOR And Digimarc Take Their Partnership To The Next Level


PACCOR And Digimarc Take Their Partnership To The Next Level
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DUSSELDORF, Germany, March 9, 2021 /PRNewswire/  
PACCOR, the leading global player in the packaging industry, has been designated by Digimarc, the inventor of the Digimarc Platform for automatic identification (NASDAQ: DMRC), as a Platinum Pioneer Plastics Partner. This designation recognizes the substantial contributions to the joint projects to date. Together, both companies now take the next step to provide plastic packaging solutions with digital identities. The objectives of this partnership are to develop and commercialize a solution for high-speed sorting of plastic packaging items with Digimarc Barcode, for the purpose of increasing the recyclability and circularity of the plastic packaging products. ....

United States , Larry Logan , Nicolas Lorenz , Robert Chamness , Digimarc Corporation , Centre Of Development Innovation , Digimarc Corporation Nasdaq , Digimarc Platform , Platinum Pioneer Plastics , Digimarc Barcode , Chief Evangelist , Recycling Passport , Platinum Pioneer Plastics Partner , Digimarc Discover , Digimarc Verify , ஒன்றுபட்டது மாநிலங்களில் , லாரி லோகன் , நிக்கோலாஸ் லோரன்ஸ் , ராபர்ட் சமனெஸ் , மையம் ஆஃப் வளர்ச்சி கண்டுபிடிப்பு , வன்பொன் முன்னோடி பிளாஸ்டிக் , தலைமை சுவிசேஷகர் , மீள் சுழற்சி கடவுச்சீட்டு , வன்பொன் முன்னோடி பிளாஸ்டிக் கூட்டாளர் ,