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Global Atlanta Marketing and business scholars have long observed a “rule of three” when it comes to the formation of markets and industries, a natural progression where disruption gives way to consolidation and a triad of core players emerge before the cycle repeats itself.  Jagdish Sheth, Charles H. Kellstadt professor of marketing at Emory University’s Goizueta Business School, said the phenomenon easy to see in the Big Three U.S. automakers, airline alliances (SkyTeam, OneWorld and Star) mobile phone networks (Verizon, AT&T, T-Mobile/Sprint) soft drinks (Coca-Cola, Pepsi, Keurig/Dr. Pepper) and semiconductors (Intel, TSMC and Qualcomm) and the list goes on. 

United statesSouth koreaJagdish shethRaj sisodiaCharlesh kellstadtJoe bidenEmory university goizueta business schoolAtlanta global studies centerEmory universityGoizueta business schoolCan uslayGlobal ruleCompeting with conscious strategyGlobal atlantaAuthors amplifiedAtlanta global studies