to have high-level so players but i a marketing professor showing all the time reverse spending on marketing to file is about $1 trillion. that is equal to the gdp of india more than 85 percent of the world s population. to be frustrated with the marketing field for society and in order to address the question whets find something that does not spend so much. so we found whole foods and a bunch of companies that the employees also love them and suppliers were the real hint they get hundreds of metals per week we re with you open the next door we will move to anonymous you have a store. so with the network of love and care. but hence the title of the book there is a tremendous power in that. but yet we choose to stay away but he had a policy not to speak to any book authors at that time. but when the book was almost done my co-author was sitting in a plane talking to somebody and mentioned the book they said john mackey with the of that because that is his philosophy. but he r
unfortunately most people are not but it is an unfortunate fact of history something else to understand that empire s mail just like the stocks or companies fail host: staggering debt loads of even the changes of the way real live and work many institutions are political parties even nations will decline or collapse or simply disappear as has always happened in times of political economic turmoil. guest: day happens to be true lehman brothers was around when i did 50 years. bear stearns over 80 years. disappeared. gone. just like that. universities, its institutions it will be a mess there are too many people running up too much debt in somebody has to pay it in the end. host: is in singapore more highly regulated? guest: no no. with the economy is one of the most open and free economies in the world is now a gets the bad reputation you cannot even chew gum he can t you can buy it you cannot spend it on the streets or put it under the of bus seats they don t like th
gathering of three minds to put on a conference that is a renaissance gathering of freethinkers. my idea has been the freedom movement broadly defined. host: politically what does that mean? guest: economic and maximum freedom libertarians we are not anarchist although we do have some here and it is growing. the ada is most libertarians are like hertz of cats face seldom get together to conspire. [laughter] so my idea is they don t do any live streaming. you can buy the tapes after words but 2200 people and plan of a wide. organize libertarianism? is working. i am in economist growing up in portland oregon that is the intellectual town in the world s largest bookstore for i have been the intellectual type so the renaissance man is correct. and then to have a ph.d. of economics my family lives in death star. that is what we call it but we a got tired of the rat race we lived in the bahamas life in living color recede enough in taxes to buy a flat in london then remov
fest, a libertarian conference held each year. you can watch this conference coming up now. the book is conscious capitalism. we have the professor joining us today at freedom fest. what is conscious capitalism? is a way of thinking about business. we have this sort of narrow narrative and definition about what business is all about. is it about maximum profits and how it works for shareholders? this is about thinking of business in a much more realistic and richer way. successful businesses are based on a platform of higher purpose, something that they are trying to do in the world that that is worth doing. trying to achieve value in a certain way, which is meaningful to people. not only to customers and employees, but suppliers at large. we talk about how to shape them as an end and you actually discuss how business rallies employees in their lives. with meaning and purpose, focusing on customers and improving the quality of their lives. it is creating values were suppl
ivory tower type economists. host: there s a picture in your boat here but is this? guest: this is a picture of my wife and i do in a waltz on a cruise ship and i thought i will dedicate this to my waltzing partner through life, my wife, joann scouts. host: the book that has been dedicated is a viennese waltz down wall street. mark skousen is the founder of freedom fest and the author of this and many other books. this is booktv on c-span 2. host: the united states of paranoia is the name of the book. here s the cover. the author is someone of recent. mr. walker, are americans prepared by people? guest: there has been paranoia at the heart of america for as long as there has been i can t speak to the recorded history. i assume there was paranoia that insert recent colonial days. political paranoiac, cultural paranoia. i don t want that we re more paranoid than any other country. the book is about america, so for all i know the french are paranoid people, but w