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How to Create a Successful Hybrid Workforce in the Post-pandemic Era

After more than a year of digital status meetings and people working from their sofas in pajamas, many companies and employees are seeing an upside to the sudden, mass work-from-home experiment brought on by COVID-19. Businesses are finding that they can save money on office space and utilities by having people work offsite, and remote work is making some employees happier. That said, some companies even traditional stalwarts like Ford Motors are integrating a hybrid workforce model after the pandemic in order to stay on-trend and competitive.
If you’re thinking about keeping your business remote, or if you’re planning on shifting to a hybrid work environment that utilizes both offsite and onsite employees, here are a few tips to help you smooth out the transition into the post-pandemic “office space. ....

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Perfecting Customer Experience: Finding Balance Between Customer Feedback and Innovation

PHOTO:
Aziz Acharki | unsplash
Every business, whether it operates in digital goods, ecommerce or B2B services, has customer experience pain points. And itâs natural to want to quickly jump to fix whatever the perceived âwrongâ may be, especially for a small business or a new start-up.
I start every morning by looking at customer feedback, and it can lead to quick iterative actions for us at ActiveCampaign. Part of reviewing feedback is taking time to look at the bigger picture, to examine the data and figure out a way to balance customer feedback and analytics against the product roadmap. While adjustments might be needed, taking a more measured approach guarantees youâre serving the majority of your customers and staying on a path to growth. ....

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Mastering the Shift to a Subscription Software Model Drive Customer Success Across the Lifecycle

PHOTO:
Jonathan Hoxmark
Companies across all industries are navigating fundamental changes to their business models. There is perhaps no better example of this than in the high-tech and software sector, which continues to transform from traditional on-premises product licenses to a cloud-based subscription service model.
This shift is beneficial for both customers and vendors. For enterprise customers, a subscription model allows for faster response to changing conditions and needs, reduces internal support requirements and lowers up front capital investment. For high-tech and software companies, it creates a more stable revenue stream and, if managed well, with low churn rates, unlocks revenue growth from existing customers â as opposed to relying primarily on new customer acquisition. Research byPacific Crest Securities found that it is nine times cheaper for software-as-a-service (SaaS) providers to retain existing customers and four times cheaper to upsell e ....

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