PHOTO:
Aziz Acharki | unsplash
Every business, whether it operates in digital goods, ecommerce or B2B services, has customer experience pain points. And itâs natural to want to quickly jump to fix whatever the perceived âwrongâ may be, especially for a small business or a new start-up.
I start every morning by looking at customer feedback, and it can lead to quick iterative actions for us at ActiveCampaign. Part of reviewing feedback is taking time to look at the bigger picture, to examine the data and figure out a way to balance customer feedback and analytics against the product roadmap. While adjustments might be needed, taking a more measured approach guarantees youâre serving the majority of your customers and staying on a path to growth.