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If there was one word to describe Eva Wiese, it would be focused. “In Germany, we say the first car is sold by a salesman and the second car is sold by the service, and I truly believe in this,” Wiese, 46, told Automotive News Canada. Mercedes-Benz Canada’s new CEO embraces the idea of the customer journey, from purchase and ownership to, hopefully, more Mercedes-Benz vehicles. She sees it broadly, providing not just maintenance but other services to enhance ownership experience. For instance, as passenger transportation migrates to electric vehicles, an automaker should ensure EV owners have access to charging networks, she said. ....
Share this article TORONTO, April 7, 2021 /CNW/ - Mercedes-Benz Canada and its national dealer network today announced Q1 2021 sales results. In Q1 2021, the company generated strong positive momentum and delivered sales of 9,132 passenger vehicles and vans (+14.7% compared to Q1 2020), while maintaining a clear focus on customer and employee health and safety. 2021 Mercedes-Benz GLA 250 4MATIC SUV (CNW Group/Mercedes-Benz Canada Inc.) In Q1 2021, Mercedes-Benz Canada retailed 7,591 passenger cars and luxury light trucks (+8.2% compared to Q1 2020). The exciting and varied lineup of Mercedes-Benz Canada luxury light trucks continued to resonate with consumers. In Q1 2021, the company retailed 5,717 SUVs, versus 1,874 passenger cars. These SUV sales represented a 19.3% increase compared to Q1 2020. The GLE SUV continued to lead the pack in terms of overall volume, while the sporty, spacious GLB SUV (+125.1% compared to Q1 2020) and the new second-generation GLA (+ ....
Bev Goodman Named Ford of Canada CEO Photo: Ford Ford Motor Company of Canada on Monday announced Bev Goodman as its new president and CEO, effective immediately. Goodman has spent nearly 25 years with Ford of Canada, most recently serving as director of Marketing Communications. Her appointment as CEO comes at a moment where Ford is in the midst of a massive product rollout. It also follows the recent signing of a three-year labor agreement with Unifor, making Ford the first automaker the first automaker to build EVs in Canada. “I look forward to embracing new ways to serve our customers across the country as we introduce iconic vehicles such as the Mustang Mach-E, Bronco, and F-150 hybrid,” said Goodman. “We’ll focus on delivering the benefits of electrification and connectivity to consumers, including plans for the CA$1.8-billion transformation of our Oakville Assembly Complex to a battery electric vehicle manufacturing facility and continuing to grow ou ....