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Bev Goodman Named Ford of Canada CEO
Photo: Ford
Ford Motor Company of Canada on Monday announced Bev Goodman as its new president and CEO, effective immediately. Goodman has spent nearly 25 years with Ford of Canada, most recently serving as director of Marketing Communications.
Her appointment as CEO comes at a moment where Ford is in the midst of a massive product rollout. It also follows the recent signing of a three-year labor agreement with Unifor, making Ford the first automaker the first automaker to build EVs in Canada.
“I look forward to embracing new ways to serve our customers across the country as we introduce iconic vehicles such as the Mustang Mach-E, Bronco, and F-150 hybrid,” said Goodman. “We’ll focus on delivering the benefits of electrification and connectivity to consumers, including plans for the CA$1.8-billion transformation of our Oakville Assembly Complex to a battery electric vehicle manufacturing facility and continuing to grow ou ....

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