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Proof Drinks expands global presence


Proof Drinks expands global presence
9th June, 2021 by Kate Malczewski
UK distributor Proof Drinks has launched in the Australian market, with an eye to further international expansion.
Proof Drinks has opened a distribution branch in Australia
The Australian branch is a joint venture between Paul Ferguson and James McDermott, owners of Proof Drinks, and spirits industry veterans Drew Doty and Craig Dearden, who will lead the new operation as managing director and operations director, respectively.
“We have been looking to launch in Australia for a number of years, however, we needed the right partners,” commented McDermott.
“Craig and Drew offer a wealth of experience to ensure the brands in the Proof Australia portfolio grow effectively.” ....

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The Award-Winning Lost Explorer Mezcal Brand Expands Distribution Presence in U.S.


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OAXACA, Mexico, June 2, 2021 /PRNewswire/  
The Lost Explorer Mezcal, an award-winning, sustainably crafted and Oaxacan-cultivated mezcal, announces expanded distribution across the U.S. by partnering with Infuse Spirits Group. Infuse has built a strong distribution network spanning 34 states for their unique single-bottle infused vodkas and unapologetically non-traditional Broken Barrel Whiskey brands. As a part of the agreement, Infuse Spirits Group will lead U.S. sales for The Lost Explorer Mezcal, making inroads in 12 markets by the end of 2021.
Seth Benhaim, founder of Infuse Spirits Group says, Working with The Lost Explorer Mezcal will open many doors for all brands involved. The undeniable popularity of Mezcal and the unique profile, quality and packaging of The Lost Explorer are perfect compliments to the vodka and whiskey brands we currently sell. There are so many great synergies between our two teams. ....

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