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Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Volkswagen landed itself in a sticky situation this week after its April Fool s stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division being rebranded to Voltswagen of America . The release was later removed and the next day, on 30 March, Volkswagen published a full press release quoting president and CEO of the US division Scott Keogh. He said that while it might be swapping out the K for a T , the automotive brand is not changing its brand s commitment to make the best-in-class vehicles for consumers worldwide. ....