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Kurt Novack named creative director at TBWA\

Working under TBWA\ Executive Creative Directors Benjamin Marchal and Faustin Claverie, Kurt Novack will be in charge of supporting more than 80 creatives dedicated to retail, CRM, and digital. ....

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Adrian Miller moves from Ogilvy Indonesia to Malaysia as Chief Creative Officer

Ogilvy Malaysia has appointed Adrian Miller to the position of Chief Creative Officer, effective from January 1, 2022. Miller moves to the Malaysia operation on the back of his success in the same role for Ogilvy Indonesia. ....

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Adrian Miller Tapped for Chief Creative Officer Role at Ogilvy Malaysia

Adrian Miller Tapped for Chief Creative Officer Role at Ogilvy Malaysia
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Analysis: Volkswagen's April Fool's stunt gone awry: How brands can rein it in before losing control


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Volkswagen landed itself in a sticky situation this week after its April Fool s stunt went awry. The spoof first came about when the brand intentionally published a press release draft on 29 March about its US division being rebranded to Voltswagen of America . The release was later removed and the next day, on 30 March, Volkswagen published a full press release quoting president and CEO of the US division Scott Keogh. He said that while it might be swapping out the K for a T , the automotive brand is not changing its brand s commitment to make the best-in-class vehicles for consumers worldwide. ....

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