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Cellar Chimp Releases Mobile Based Small Winery Management App


Cellar Chimp Releases Mobile Based Small Winery Management App
Posted on February 17, 2021
McLaren Vale, South Australia - Cellar Chimp announced the release of its game-changing winemaker friendly winery management mobile / desktop app for smaller wineries today. Designed by award winning viticulturist and winemaker Dr. Irina Santiago-Brown, Cellar Chimp began its life as a COVID lockdown project. Ten months of development later, Cellar Chimp is now available to give smaller winemakers everywhere the IT resources of big wineries at a fraction of the hassle and expense. To celebrate the launch, Cellar Chimp is offering one-month free subscriptions and discounts on longer subscriptions. Co-founder Dudley Brown, said “Cellar Chimp levels the playing field for all of us chimps in the wine-making game.” ....

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Sustainable Wine Australia (SWA): Dr. Longbottom's Young Frankenstein (without the funny bits)


by Dudley Brown
Image adapted from the film Young Frankenstein featuring Dr. Mardi Longbottom from AWRI and SWA – Sustainable Winegrowing Australia as “Little Frankie”
The purpose of certification systems of any sort is to communicate integrity between distant producers and consumers. At their best, they provide an assurance meaningful enough to sway a purchase toward a certified producer thereby creating a flywheel effect of better behaviour, better products and increased uptake by producers and consumers alike.
Given that the purpose a certification system and an associated “trustmark” is to communicate integrity, it is the minimum expectation that the the system of assessment used, the people who develop and administer the system, the system of certification and the certifiers employed all need to be transparent, fair and free from any appearance of conflicted interests. ....

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