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Celebs face image crisis after 'India Against Propaganda' campaign


Celebs face image crisis after India Against Propaganda campaign
Stars like Akshay Kumar, who have been silent on the ongoing farmer protests issue, shared the MEA s statement which slammed global celebrities such as Rihanna and Greta Thunberg for their comments on the farm stir.
(AFP)Premium
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Bollywood celebrities and cricketers, who participated in a coordinated social media campaign to support the controversial farm bills, are likely to witness a dent in their image at least in the short-term, said brand experts.
Several Indian celebs, who have been silent on the ongoing farmer protests issue, shared the external affairs ministry’s statement which slammed global celebrities such as Rihanna and Greta Thunberg for their comments on the farm stir. ....

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Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?


Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?
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He s the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020.
That Akshay Kumar is one of Bollywood’s most bankable and highly paid actors in no secret. `Akki’, as he is popularly known as, was the sole Indian on the Forbes Celebrity 100 list for 2020. He was ranked 52, with an earnings tag of over $48 million.
That he’s the top pick for brand endorsements is also no secret. He stood second on the multinational financial consultancy Duff & Phelps’ Celebrity Brand Valuation Report 2019, only behind cricketer Virat Kohli, with a brand value of $104 million-plus. ....

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