Popular South actors are said to be charging 8X of their earlier fees for pan-India brand partnerships following the roaring success of Southern movies such as Pushpa, KGF, RRR, etc.
The leading ladies of the big screen from Katrina Kaif to Alia Bhatt to Priyanka Chopra to Deepika Padukone have co-founded companies and invested in start-ups to diversify their wealth - Issue Date: Mar 19, 2023
There is a fall in rates of 10-20% of the top stars across Bollywood. So, they try and cover it up by doing far more ads across categories than they used to and giving more time to these things.
The ‘Southern tsunami’ has moved beyond theatres and OTT to the corridors of Indian advertising, with brands old and new dishing out lucrative deals for top stars from the industry.