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Have India's chess triumphs failed to attract marketing dollars?

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.

Singh is Collab King: Why Ranveer Singh's brand magnetism reigns supreme in Bollywood

Discover why Ranveer Singh's brand magnetism reigns supreme in Bollywood. With a brand value of $181.7 million and over 70 million followers, Singh's collaborations transcend industries.

Yesteryear Icons Now Rising Stars in Brand New Calling

Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes.

Age of breaking stereotypes: Yesteryear icons now rising stars in brand new calling

Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes. Cosmetics and beauty company Forest Essentials, Oppo phones, and fintech platform Cred signed Zeenat Aman. Neetu Kapoor has been roped in by Mankind Pharma s petcare brand and PepsiCo s Lay s chips, while Neena Gupta now endorses electric vehicle Eblu Feo and P Mark edible oil.

D'Artist Talent Ventures (DTV) Unveils D'Artist Plus, Redefining Celebrity-Brand Partnerships