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Apps are from Mars, data is from Venus, can APIs marry the two? An interview with SnapLogic CEO Gaurav Dhillon


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Summary:
In a wide-ranging interview, Snaplogic CEO Gaurav Dhillon discusses how to avoid chaos at scale when moving enterprise IT to API-centric integration
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Have we got the wrong end of the stick when we think about integration in enterprise IT? Based on the acronyms we use, it s always been about connecting applications whether you re using legacy EAI tools (as in Enterprise
Application Integration) or taking a more modern API-centric approach (as in
Application Programming Interface). But more often than not it s the underlying data we re interested in, and the applications are merely incidental. An effective integration strategy therefore is one that connects to both applications ....

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Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys


Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys
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Hypersonix Inc. and Relationshop, Inc. announced today that the two companies are partnering to provide a best-in-class platform that enables retailers to provide personalized and highly engaging digital shopper journeys. The partnership combines the Hypersonix Artificial Intelligence based shopper analytics with the Relationshop Digital Experience Platform.
Hypersonix and Relationshop Partner to Personalize Digital Shopper Journeys
Now more than ever, it is critical that retailers utilize the latest AI-powered innovations within their branded digital experience. Our combined offering allows the retailer to fully personalize and unify the in-store and online commerce channels. ....

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