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When researching car security systems, you may have seen the phrase ‘Thatcham approved’ make an appearance, but what does a town in Berkshire have to do with vehicle safety and security? Towards the end of the 1960s, a group of British car insurers joined forces and founded the Motor Insurance Repair Research Centre in the small Berkshire town. However, MIRRC wasn’t a particularly catchy acronym, so it eventually became known simply as ‘Thatcham’.
Flash forward to the late 80’s, and the insurance industry was growing tired of replacing stolen Audi Quattros and Sierra Cosworths, so worked with the government to establish standardised methods of protecting cars from theft. Eventually, Thatcham (the organisation not the town) was approached and tasked with outlining a set of guidelines for car manufacturers, which had the sole purpose of improving the effectiveness and reliability of car security devices. From this, the various different category Thatcham alarms were born.
If you’re a marketing executive within an IT company and are undecided about using webinars as a tool for lead generation, don’t be.
Webinars are the most cost-effective way to engage with your prospects while also generating and educating new leads about your technology solutions.
According to a 2019 research report by the Content Marketing Institute, 57% of B2B marketers use webinars. Out of this number, 11% said they used it to convert leads into sales. Another survey conducted by Wyzowl revealed that 87% of marketers found webinar marketing to be highly effective.
What is a webinar?
A webinar is simply an online event that allows you to showcase your products or services to create awareness, generate leads, and increase sales.
Mobile gaming revenue represented an estimated 49% of the global games market in 2020.
That s a pie valued at $86.3 billion that everyone wants a slice of. But like with any dominant market, it inevitably means that actual success is strenuous, with new studios popping up every day without necessarily having the expertise required.
Quality is an issue that affects all corners of the industry. As games development tools get increasingly accessible, more and more titles emerge, some of them barely meeting the criteria of a minimum viable product.
Everyone can be a mobile developer but delivering a quality game that finds its audience is something else entirely. Small teams will tend to wear multiple hats without realising that the devil s in the details.