CLEVELAND, Ohio â The Content Marketing Institute (CMI) announced Monday that Virginia Tourism Corporation (VTC) won a 2021 Content Marketing Award for Best Content Marketing Program in Travel/Tourism/Hospitality for the Virginia is for Lovers WanderLove campaign.
The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world for content creation, distribution and innovation.
The WanderLove campaign was one of Virginia Tourism Corporation s latest marketing campaigns to attract tourists to explore all that Virginia has to offer in a manner that is safe and comfortable for those seeking adventure with friends and family. The goal of the campaign was to shine a spotlight on low-risk travel experiences in Virginia, including road trips, scenic drives, LOVEworks, outdoors, small towns and hidden gems to further increase tourism and help stimulate Virginia s economic recovery.
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