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Botella de ecologica resulta estar hecha de plástico – Noticieros Televisa

Botella de ecologica resulta estar hecha de plástico – Noticieros Televisa
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Kickstart: Yes, this paper bottle is really plastic, and yes, it s a bad look

Kickstart: Yes, this paper bottle is really plastic, and yes, it s a bad look Yes, this paper bottle is really plastic, and yes, it s a bad look South Korean beauty conglomerate Amorepacific may have taken a nasty stumble on its journey toward sustainable packaging. The company has rolled out a special edition of its Green Tea Seed Serum skin care from its Innisfree brand in a package labeled Hello I m Paper Bottle (sic). But beneath the paper outer shell was a thin plastic bottle, as people quickly pointed out on social media. Those consumers were not pleased and labeled it a prime example of greenwashing. (You can see a Twitter thread on the topic here.)

Innisfree called out for alleged misleading paper bottle packaging claim after discovery of a plastic bottle inside

Innisfree called out for alleged misleading ‘paper bottle’ packaging claim after discovery of a plastic bottle inside Photo by: Innisfree/Facebook Related Stories Innisfree, one of the leading cosmetic brands in South Korea owned by Amorepacific, was called out after a customer complained about its advertisements of using eco-friendly packaging. The complainant said that the company’s claim of using “paper bottle” is misleading and her criticism went viral online. The complaint about Innisfree’s packaging As per The Korea Times, there is a Facebook page called “No Plastic Shopping” and one member of the group shared photos of Innisfree’s face serum product that she believed was packaged in a “paper bottle.” She said she was surprised to see a plastic bottle when she cut the paper bottle in half.

Innisfree advertises utilising paper bottle but actually has plastic bottle hiding inside - Mothership SG - News from Singapore, Asia and around the world

According to The Korea Herald, the company was called out because despite having a Hello, I m Paper Bottle label, it was simply a facade hiding a plastic interior. I felt betrayed when finding out that the paper bottle product was a plastic bottle, the post read, adding an official complaint had been filed to a consumer centre. The post attracted commenters and social media users who added to the admonishment of Innisfree, accusing the company of greenwashing the process of marketing that gives a false impression about how a company s products are more environmentally sound than they actually are. The South Korean brand has since acknowledged the backlash, noting that the label may have been misleading.

K-beauty brand Innisfree apologises after paper bottle turns out to be plastic in disguise | Life

K-beauty brand Innisfree apologises after paper bottle turns out to be plastic in disguise | Life
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