According to
The Korea Herald, the company was called out because despite having a Hello, I m Paper Bottle label, it was simply a facade hiding a plastic interior. I felt betrayed when finding out that the paper bottle product was a plastic bottle, the post read, adding an official complaint had been filed to a consumer centre.
The post attracted commenters and social media users who added to the admonishment of Innisfree, accusing the company of greenwashing the process of marketing that gives a false impression about how a company s products are more environmentally sound than they actually are.
The South Korean brand has since acknowledged the backlash, noting that the label may have been misleading.