Kickstart: Yes, this 'paper' bottle is really plastic, and yes, it's a bad look
Yes, this 'paper' bottle is really plastic, and yes, it's a bad look
South Korean beauty conglomerate Amorepacific may have taken a nasty stumble on its journey toward sustainable packaging.
The company has rolled out a special edition of its Green Tea Seed Serum skin care from its Innisfree brand in a package labeled "Hello I'm Paper Bottle" (sic). But beneath the paper outer shell was a thin plastic bottle, as people quickly pointed out on social media. Those consumers were not pleased and labeled it a prime example of greenwashing. (You can see a Twitter thread on the topic here.)