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Zee launches Marathi movie channel | Media

Called Zee Chitramandir, the channel has been rolled out for the Free Dish market
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Mediamonks to open new office in New Delhi | Advertising

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MediaMonks, part of Sir Martin Sorrell s S4Capital, has announced the launch of a new office in New Delhi.

The creative production company has partnered with Epic Games, the creator of Unreal Engine (a real-time 3D creation platform for photoreal visuals and immersive experiences) to launch this studio in the city.

MediaMonks will launch an 8,000 square feet studio in New Delhi, along with three smaller studios. The studio is said to have a full sensor camera, live tracking devices, and LED panels for filmmaking using Unreal Engine.

Robert Godinho, managing partner, MediaMonks, said, We are planning to be at the forefront of the APAC region for high-end shoots, as well as shoots using Unreal Engine. ....

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Sony Music appoints Sangeetha Aiyer as director of promotions | Digital

Sony Music India (SMI) has announced the appointment of Sangeetha Aiyer as director of promotions.
Aiyer will lead SMI’s promotions strategy and activities across all media channels. She will report to Rajat Kakar, managing director, Sony Music India.

Kakar said, “We are excited to have Sangeetha join us as we continue to build a future-ready company with best-in-class marketing promotions for releases from our wide roster of artists and soundtracks. Sangeetha brings a deep understanding of India’s emerging media landscape and will be a fantastic asset to Sony Music as we create new ways for our artists and strategic partners to engage fans across the country.” ....

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Haymarket records annual profits of £8.3m despite effects of Covid-19 | Media

Haymarket Media Group: owns more than 70 brands
Haymarket Media Group reported annual earnings of more than £8m in the last financial year as a strong performance from its US medical business offset the worst of the coronavirus downturn.

Haymarket, which owns more than 70 brands including
What Car?, Autocar, Campaign, GP Online, PR Week, MyCME and Finance Asia, said earnings before interest, tax, depreciation, amortisation and exceptional items (Ebitdae) were £8.3m in the year to June 2020, compared with £9.1m for the prior 12 months.

Annual accounts filed at Companies House show revenues fell 12% to £142.9m from £161.6m – a decline that the company said was caused solely by the Covid-19 slump. ....

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Despite #TRPScam, TV remains top of mind for marketers | Advertising

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The year 2020 will be remembered for more reasons than one. Although the entire advertising, media and marketing industry took a hit owing to the pandemic, further compounded by the economic crisis, news channels went on to take a bigger sip from the chalice of grief.

The uproar created in the news genre stemming from the TRP manipulation scam caused massive skepticism in the minds of advertisers associating with news channels. After news broke out about certain channels tampering with BARC data to boost ratings, followed by the arrest of the CEO of Republic TV Vikas Khanchadani and two others connected with BARC, marketers carefully evaluated their decisions on the selection of mediums and channels. ....

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