Sun Pharma
Sun Pharma Consumer Healthcare, a division of Sun Pharmaceutical Industries Ltd. today announced that it has roped in Pankaj Tripathi as the new brand ambassador of Abzorb dusting powder. In a new campaign conceptualized by Lowe Lintas Mumbai, on the theme,
“Apnao Abzorb ka haath” Pankaj Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.
While summer is a season of fun and activity for most people, it can become a period of infection & suffering for many. The possibilities of fungal infection & itching rises; especially for men and women working outdoors for long hours in the heat. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat - fungal infection, rashes & itching.
Isobar
‘Kalumal Pokuna’, a first of its kind local campaign recently launched by YouLead and Isobar Sri Lanka taps into the deep-rooted belief Sri Lankan youth entertain about wealth and success is handed to them with shortcuts rather than hard work. The nonlinear media campaign wanted to trigger conversations around the futility of this belief, and the need to equip oneself with the necessary tools and knowledge to pursue success and prosperity. This social conversation around youth development was delivered with a refreshing and thrilling story universe about “Kalumal Pokuna”- The story of the Mystical Pond that magically transforms lives of those who drink from its magical depths.
Dilen Gandhi quits as PepsiCo s Sr Director, Category Head Foods; Anshul Khanna takes over As per highly placed sources, Gandhi will be joining RB as Regional Marketing Director, Health, South Asia. by
Updated: Mar 15, 2021 5:24 PM
Dilen Gandhi has moved out as Sr. Director and Category Head Foods, PepsiCo India. Gandhi has over 17 years of experience in Marketing and Sales. In the past he has been associated with Procter & Gamble and Gillette.
Confirming the development, a PepsiCo spokesperson said, Over the last 4 years, Dilen has played an integral part in driving growth and category leadership for PepsiCo India’s foods portfolio. His efforts steered the food business to become one of the fastest growing verticals. The company would like to thank Dilen for his many contributions and wish him the very best for all his future endeavours.”
Center Fruit
Center Fruit, Nepal’s largest selling gum brand from Perfetti Van Melle has announced Nepalese actress Swastima Khadka as its brand ambassador. Swastima will be seen in Center Fruit’s latest Campaign that embodies the brand’s purpose of mood upliftment through its tagline Mood Ting Tong.
All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way. Center fruit’s new advert showcases a similar slice-of-life scenario. The character played by Swastima is seen in a situation of extreme boredom, waiting for a bus that has been delayed by an hour. This is when she decides to pop in a Center Fruit whose fruity taste instantly lifts her spirits. Her vibrant spirit helps her add enthusiasm and joy to the waiting time of her fellow passengers as well. True to its proposition, Center Fruit comes to the rescue of one and all delivering the brand promise of mood upliftment.
RuPay aims to gain traction with the India diaspora who believes in the Power of India Kunal Kalawatia, Chief of Marketing, NPCI, talks about leveraging the growing need for contactless payments globally by
Updated: Mar 8, 2021 4:52 PM
Kunal Kalawatia, Chief of Marketing, NPCI talks about the growing need for contactless payments, technological innovations in digital payments, expansion plans and more.
How has consumer behaviour towards digital payments evolved in the last year?
Digital Payments have been fulfilling the deep need of consumers like ease, speed, and safety. The growth was accelerated and UPI (Unified Payment Interface) in particular. We saw rapid adoption during the pandemic with over 2 billion transactions per month. The pandemic has added hygiene to the need of the consumers and making payments through UPI, RuPay Contactless and NETC solves this need. For the first time, consumers are actively seeking Digital Payments. Th