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Aprimo Introduces Actionable Marketing Calendar to Help Brands Get a Comprehensive View into All Planned, In-Flight, and In-Market Campaigns

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Teams can more clearly understand workflows, keep track of overhead, and eliminate marketing busy work
CHICAGO, June 9, 2021 /PRNewswire/ Aprimo, a global leader in digital asset management (DAM) and work management solutions, today announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo Marketing Calendar adds an actionable, flexible layer to its work management solution, providing marketers a single, comprehensive view of all projects in production, in flight, and in market.
Aprimo s new Marketing Calendar is a game-changer, not only does it provide marketers the visibility to see all in-flight and in-market campaigns, but it also allows them to take action, said Bruce Howard, Aprimo Practice Director at EMMsphere. We re thrilled that our partner Aprimo is taking the mundane work out of marketing and instead letting marketers now focus on what they do be ....

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Black & Veatch Management Consulting Names New Leaders to Accelerate Growth in Transactions and Infrastructure Modernization

Black & Veatch Management Consulting Names New Leaders to Accelerate Growth in Transactions and Infrastructure Modernization
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Black & Veatch Management Consulting Names New Leaders to

As organizations around the globe work to modernize aging infrastructure, embrace decarbonization and adopt advanced. ....

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Journey Orchestration: The Key to Better Customer and Employee Experiences

Arriving at a destination.
Orchestration will then carefully consider all of the connections â emotional, technological and sensory â at each of those mapped touchpoints.
For instance, in a popular airline app, passengers can opt-in to identify where they parked their car. Car location at the airport isnât inherently part of the service an airline provides, but that extra interaction and assistance at the conclusion of a trip can put the bow on top of the journey for the customer and make the entire experience more engaging.
Orchestration can reduce customer stress at each step on the map by layering the right information on top of every step. For example, most of us are familiar with the worry that our checked bags wonât arrive with us at our destination. With proper orchestration, a passenger can check their bag and then receive a pre-takeoff confirmation that the bag is on the plane, followed upon arrival by a message telling them which carousel ....

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5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org

5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org
marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.

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