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Running Content Operations on a Shoestring Budget? Try Modular Content

How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way.

Aprimo Introduces Content Return on Effort for a View into Performance by Asset to Provide Better Visibility, Agility, and Prioritization for Creative and Content Strategy Teams

Jahia Updates Personalization Engine, Pathwire Buys Email on Acid & More News

Jahia Updates Personalization Engine, Pathwire Buys Email on Acid & More News
cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.

Aprimo Introduces Actionable Marketing Calendar to Help Brands Get a Comprehensive View into All Planned, In-Flight, and In-Market Campaigns

Share this article Teams can more clearly understand workflows, keep track of overhead, and eliminate marketing busy work CHICAGO, June 9, 2021 /PRNewswire/  Aprimo, a global leader in digital asset management (DAM) and work management solutions, today announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo Marketing Calendar adds an actionable, flexible layer to its work management solution, providing marketers a single, comprehensive view of all projects in production, in flight, and in market.   Aprimo s new Marketing Calendar is a game-changer, not only does it provide marketers the visibility to see all in-flight and in-market campaigns, but it also allows them to take action, said Bruce Howard, Aprimo Practice Director at EMMsphere. We re thrilled that our partner Aprimo is taking the mundane work out of marketing and instead letting marketers now focus on what they do best: creating

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