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Global Advertisement Revenue: Gobbled up by giants But why Facebook and Google must pay for news content everywhere Australia s recent attempt to make Google and Facebook pay for news content is one of many considered ways to strike a balance in wealth generation between the creative and the tech sectors. The problem statement for that policy was simple: news organisations create unique content; search and social media use the content to invite advertisers to their platforms. As a result, ads get siphoned off from TV and news media to social media for every AU$ 100, $81 goes to Google and Facebook. ....
Why Facebook and Google must pay for news everywhere Illustration: Star Digital Graphics Asif Muztaba Hassan Asif Muztaba Hassan Australia s recent attempt to make Google and Facebook pay for news content is one of many considered ways to strike a balance in wealth generation between the creative and the tech sectors. The problem statement for that policy was simple: news organisations create unique content; search and social media use the content to invite advertisers to their platforms. As a result, ads get siphoned off from TV and news media to social media for every AU$ 100, $81 goes to Google and Facebook. ....
Facebook Reaches Deal with Australia’s News Corp Facebook Reaches Deal with Australia’s News Corp Facebook reached an agreement with Australian News Corp under a new bill that makes social media companies pay local news outlets for their content. The deal comes nearly a month after the Australian parliament approved a law that would allow a government judge to determine the price a digital company should pay news outlets if the two sides failed to reach an agreement. News Corp Chief Executive Robert Thompson said the agreement “is a milestone in changing the terms of trade for the press, and will have a material and meaningful impact on our Australian news business.” ....
Último día de elecciones en Países Bajos, en plena pandemia | Europa al día | DW dw.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dw.com Daily Mail and Mail on Sunday newspapers.
Grupo de prensa australiano News Corp firma acuerdo con Facebook | El Mundo | DW dw.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dw.com Daily Mail and Mail on Sunday newspapers.