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May 10, 2021 Instagram/twohalves.skincare What is it like working together with someone with an “opposite personality”? Just like yin and yang, this mother-daughter duo somehow makes it work. For Ashley Yong, her mother’s illustrious career in a leading cosmetics firm managing brands like Bobbi Brown and Estée Lauder was the inspiration behind starting her own vegan-friendly beauty brand called Two Halves. However, it took quite a bit of convincing for Jo Yong to get on board with her plans, because mum thought her daughter just wasn’t being serious. An impressive business plan and after hearing how confident Ashley was about conquering a niche skincare category later, Jo is now her biggest cheerleader, co-founder and in Ashley’s words: “professional consultant”, thanks to mum’s two decades of beauty industry knowledge. ....
Singapore-based sensitive skin brand Two Halves is ready to shake off the COVID-19 impact with new products and a renewed focus on building brand awareness and online distribution in the new year. Two Halves was founded by a mother-daughter duo with a strong background in the beauty industry. Jo Yong was formerly with the Estée Lauder Companies, where she held key roles in brands such as Estée Lauder, Origins, Bobbi Brown and Tom Ford. Her daughter, Ashely Yong, was also involved in the company before she moved to banking. The brand debuted exclusively with Singaporean multi-brand beauty retail outlet Novela in October 2019, three months before it launched online on its website. ....