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The new brand will operate in the premium occasion wear segment and will offer an entire range of high-quality, sophisticated celebration wear for men at accessible prices ....
Veteran fashion designer Tarun Tahiliani has entered into a strategic partnership with Aditya Birla Fashion and Retail Limited (ABFRL) to launch a new line of contemporary men s ethnic wear brand and will sell 33 per cent of his existing Luxury . ....
Aditya Birla Fashion and Retail Ltd announces strategic partnership with Tarun Tahiliani Posted On: 2021-02-24 00:21:02 (Time Zone: Arizona, USA) India s leading fashion company, Aditya Birla Fashion and Retail Limited has announced a strategic partnership with India s ace designer Tarun Tahiliani to form a new entity that will soon launch a contemporary men s ethnic wear brand. The new brand will operate in the premium occasion wear segment and will offer the entire range of high quality, sophisticated celebration wear for men at accessible price points. The new brand aims to build a Rs 500 Cr business in the next 5 years with more than 250 stores across the country. The brand will launch the first set of retail stores by September 21. ABFRL will hold 80% stake in the new entity while Tarun Tahiliani will hold the remaining 20%. ....
Aditya Birla Fashion in partnership with designer Tarun Tahliani ANI | Updated: Feb 24, 2021 13:43 IST The new brand will operate in premium occasion wear segment and offer a range of high quality, sophisticated celebration wear for men at accessible price points, the company said. The new brand aims to build a Rs 500 crore business in the next five years with more than 250 stores across the country. The brand will launch the first set of retail stores by September. ABFRL will hold 80 per cent stake in the new entity while Tahiliani will hold the remaining 20 per cent. As part of the deal, ABFRL will also acquire 33 per cent stake in existing luxury couture business of Tahiliani, with an option to increase it to 51 per cent in the next few years. ....