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Aditya Birla Fashion in partnership with designer Tarun Tahliani

Aditya Birla Fashion in partnership with designer Tarun Tahliani
ANI |
Updated: Feb 24, 2021 13:43 IST
The new brand will operate in premium occasion wear segment and offer a range of high quality, sophisticated celebration wear for men at accessible price points, the company said.
The new brand aims to build a Rs 500 crore business in the next five years with more than 250 stores across the country. The brand will launch the first set of retail stores by September.
ABFRL will hold 80 per cent stake in the new entity while Tahiliani will hold the remaining 20 per cent. As part of the deal, ABFRL will also acquire 33 per cent stake in existing luxury couture business of Tahiliani, with an option to increase it to 51 per cent in the next few years. ....

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