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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.
Pillsbury adds ready-to-eat cookies to its lineup fooddive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from fooddive.com Daily Mail and Mail on Sunday newspapers.
Dive Brief:
General Mills Pillsbury brand is debuting a line of Soft Baked Cookies, marking its first product for the ready-to-eat cookie space in its more than 150-year history.
The cookies are made with a blend of butter and shortening, which gives them a soft texture, the company said. They will be available in four varieties Chocolate Chip, Confetti, Sugar with Drizzled Icing and Peanut Butter with Chocolatey Drizzle in packages of 18 cookies.
The Pillsbury Soft Baked Cookies are launching in Walmart stores this month, and will roll out to other retailers nationwide in April. Pillsbury, better known for its refrigerated bake-and-eat cookie, crescent and biscuit doughs, has expanded its reach into the snacks segment and different eating occasions as consumers seek out comforting, indulgent sweets and reconnect with baking.