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Column Leftovers: Smartfood and Krispy Kreme pop into a sweet mashup; Goldfish get spicy with Frank s RedHot
PepsiCo s popcorn brand finds indulgent inspiration in glazed doughnuts, and Piedmont Candy lightens up with low-sugar Thinful snack mixes. Published April 30, 2021 Courtesy of PepsiCo
Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
Smartfood pops up Krispy Kreme Glazed Donut popcorn
Krispy Kreme and PepsiCo s Smartfood popcorn are hoping their sweet collaboration pops with consumers.
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Lexington s Piedmont Candy Co. has launched a new snack mix product line called Thinful.
The snack, which promises to deliver on flavor, but cut back on calories and sugar, is the company s first low-sugar snack mix with only 2 grams of sugar and 60 calories per half-cup serving. Piedmont Candy Co. is best known for its Red Bird peppermint sticks and puffs.
“We believe the most difficult decision our customers will have to make is which flavor to choose, rather than having to read the back of every other package to compare ingredients, said Thinful CEO Mark Stephens.
The flavor is sweeter than table sugar and devoid of any aftertaste, according to the news release. Each batch of Thinful is handcrafted in small amounts. A glaze is tossed over buttery popcorn, caramel corn, salty twist and waffle pretzels.
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