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Cancer Council reimagines 30 year old legacy Daffodil Day campaign via Archibald Williams
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Former Archibald/Williams associate CD Lucy Kough returns to BMF for creative director role
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Campaign Review: Petbarn charms, Reflections Holiday Parks confuses and 7-Eleven splits
In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: New Word Order s Scott Oxford and Archibald Williams Bram Williams evaluate the recent campaigns from Petbarn, Reflections Holiday Parks, and 7-Eleven.
July 15, 2021 9:28
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Scott Oxford, founder and creative director at New Word Order, says:
So I live in a household with cats and a dog and while I’m the sucker who does all the dog walks, poo pickups and occasional feeding, I am also the one who moans constantly about the money spent on toys and treats and beds and stuff for said animals! Which means I live with the people these ads are targeting and I reckon they’ve nailed some of those nuances beautifully.
Thrive PR + Communications appoints creative director
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